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Kickoff & goals (30–45 min): align offer, audience, and a single success metric.
We: send a project questionnaire (Google Form) to confirm your package, describe the required landing page, define your value prop, primary CTA, and other key details.
You: complete the form and confirm your #1 conversion goal (e.g., “Book a call”). Share any must-include, supportable claims.
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Content handoff (H0–H6): gather copy/assets.
Opted for Content Creation? We handle all content except testimonials and legal/claims notes.We: provide a concise checklist (logo, brand colors, 2–3 testimonials, 1–2 product/service photos, legal/claims notes).
You: upload assets to the form or shared Drive folder. If copy is light, we’ll produce tasteful placeholder copy and images.
Turnaround: the sooner assets arrive, the more on-brand the first pass. Placeholders are used if not received by H6.
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Finalizing content specs (H6–H24): create → refine → prep.
We: review/create section content and placement notes, convert files, optimize images/text for web, assign content to sections, and prepare font list, sizing, and type scale.
You: relax—nothing needed until we deliver the first design pass in Phase 2, when you’ll provide your single pre-launch revision.
Goals for Phase 1
- Clear project direction; secured content (yours or ours)
- Messaging brief (headline angle, value prop, proof)
- Brand starter (palette + accessible type scale)
What we need from you
- Logo (SVG/PNG), section images (SVG/PNG), colors, any brand do/don’ts
- Top 3 proof items (testimonial, result, client name)
- Primary CTA target (Calendly link, phone, or form)
- Reply window (ideally < 2h during the sprint)
Communication: quick SMS/email progress updates at H6, H12, and H18. If assets are delayed, we proceed with tasteful placeholders to protect the 72-hour deadline.
